PRIVACY POLICY

Last updated October 4, 2026

We are Ryle, Inc., doing business as Ryle ("Company," "we," "us," "our"), a company registered in California, United States at 11927 Kiowa Ave, Unit 8, Los Angeles, CA 90049. We operate the website rideryle.com (the "Site"), a platform that connects customers with party bus operators (collectively, the "Services").

This Privacy Policy explains what information we collect, how we use it, and the choices you have. You can contact us by phone at (561) 706-0035, by email at team@rideryle.com, or by mail at the address above.

INFORMATION WE COLLECT

We collect information you provide directly to us, including:

  • Account information: name, email address, phone number, and password when you create an account.
  • Booking information: pickup and drop-off locations, trip dates and times, group size, and budget when you request or book a ride.
  • Payment information: payments are processed by Stripe; we do not store your full card details.
  • Operator information: business details, fleet and driver information for operators who join the platform.
  • Communications: messages you send us through contact forms or support channels.
  • Messages relayed through Ryle: messages sent between riders, operators, and drivers through Ryle's text relay or trip chat are stored by Ryle and may be reviewed by Ryle staff for support, safety, and dispute resolution.
  • Usage data: device, browser, and page-interaction information collected automatically through cookies and similar identifiers (see Cookies and Analytics below).

HOW WE USE YOUR INFORMATION

We use the information we collect to:

  • Provide, maintain, and improve the Services, including matching booking requests with operators.
  • Process payments, send booking confirmations, and manage your reservations.
  • Send transactional notifications about your bookings by SMS and email (see SMS / Text Messaging below).
  • Respond to your questions and provide customer support.
  • Detect, prevent, and address fraud, abuse, and security issues.
  • Comply with legal obligations.

SMS / TEXT MESSAGING

By providing your phone number when creating an account, submitting a booking request, or joining our waitlist, you consent to receive text messages from Ryle related to your use of the Services. These messages include booking confirmations, quote notifications, ride status updates (such as driver en route and arrival), payment and balance-due reminders, and cancellation or refund notices.

  • Message frequency varies based on your booking activity.
  • Message and data rates may apply.
  • You can opt out at any time by replying STOP to any message. Reply HELP for help, or contact us at team@rideryle.com.
  • Opting out of SMS does not affect your ability to use the Services; we will continue to send essential booking information by email.

We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the text message services (such as our SMS delivery provider), and only to the extent necessary to deliver the messages you have consented to receive.

HOW WE SHARE YOUR INFORMATION

We do not sell your personal information for money. Apart from the analytics described under Cookies and Analytics below, we share information only:

  • With operators and drivers: when you book a ride, we share the contact and trip details needed to fulfill your booking. Ride details, including the rider's name and phone number, are shared with the operator and its driver, and the driver's name and phone number may be shared with the rider, to perform the trip.
  • With service providers: companies that perform services on our behalf. These currently include Stripe (payments), Twilio (SMS), Resend (email), Google (Maps address autocomplete and drive-time estimates; Google Tag Manager and Google Analytics for site analytics), Vercel (hosting and Vercel Analytics), Amazon Web Services (file storage), and Railway (hosting). These providers may only use your information to provide services to us, except as described under Cookies and Analytics below.
  • For legal reasons: when required by law or to protect the rights, safety, and property of Ryle, our users, or others.
  • In a business transfer: in connection with a merger, acquisition, or sale of assets, subject to this Privacy Policy.

COOKIES AND ANALYTICS

We use Google Analytics (via Google Tag Manager) and Vercel Analytics to understand how the Site is used. These services collect usage data such as pages visited, approximate location, device and browser type, and referring pages through cookies and similar identifiers. Google's collection of this data may constitute "sharing" of personal information under the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA). You can opt out by sending a "Do Not Sell or Share My Personal Information" request to team@rideryle.com. We are working to recognize browser Global Privacy Control (GPC) signals automatically; until then, please email us. You can also block or delete cookies through your browser settings.

DATA SECURITY

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information, including encrypted password storage and secure connections. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

DATA RETENTION

We retain personal information for as long as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your account by contacting us.

YOUR CHOICES AND RIGHTS

  • You can update your account information at any time from your profile page.
  • You can opt out of SMS messages by replying STOP to any message.
  • You can opt out of analytics "sharing" by emailing a "Do Not Sell or Share My Personal Information" request to team@rideryle.com.
  • Depending on where you live (including under the California Consumer Privacy Act), you may have the right to access, correct, or delete the personal information we hold about you. To exercise these rights, contact us at team@rideryle.com.

CHILDREN'S PRIVACY

The Services are not directed to individuals under 18, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. We will post the updated version on this page and revise the "Last updated" date above. Your continued use of the Services after changes become effective constitutes acceptance of the updated policy.

CONTACT US

If you have questions about this Privacy Policy, contact us at team@rideryle.com, by phone at (561) 706-0035, or by mail at Ryle, Inc., 11927 Kiowa Ave, Unit 8, Los Angeles, CA 90049, United States.